Designing a presidential campaign identity that reaches across the aisle

The objective was to create a logo identity that was approachable and represented Mayor Bloomberg's unique connection to both political parties.

The challenge was to create a flexible identity system that could be scaled and expanded to meet the changing needs of the campaign.

  • Design Strategy
  • Logo Development
  • Brand Guidelines
  • Social Media Branding
  • Merchandise Design
  • Created Initial Campaign Graphics
MB2020 Primary logo
MB2020 Icon
MB2020 logo pattern
MB2020 Horizontal Logo
MB2020 Lawn & Bus Sign
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