Hapsy is a premium CBD brand launched in 2020 designed to help maintain balance within your day with discreet micro dosing.
The challenge was to create a brand identity and package design system that helps build a premium quality perception in the rapidly growing CBD industry. The brand design utilizes a clean approachable aesthetic, with the core “H” brand symbol representing balance and pause. The clean approachable aesthetic extends to the packaging design making Hapsy a go anywhere product - it can discreetly go from the home, to the gym, to the office.
