Designing Balance Within

Hapsy is a  premium CBD brand launched in 2020 designed to help maintain balance within your day with discreet micro dosing.

The challenge was to create a brand identity and package design system that helps build a premium quality perception in the rapidly growing CBD industry. The brand design utilizes  a clean approachable aesthetic, with the core “H” brand symbol representing balance and pause. The clean approachable aesthetic extends to the packaging design making Hapsy a go anywhere product - it can discreetly go from the home, to the gym, to the office.

Visit behapsy.com

  • Design Strategy
  • Logo Development
  • Brand Guidelines
  • Packaging Design
Hapsy Logos
Hapsy Packaging Group
Packaging Design Front View
Hapsy Usage Photo
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