Fox Theatre

Refreshing an Atlanta icon

Fox Theatre, a historic icon centered in Atlanta's downtown, looked to refresh its positioning and enduring brand equity.

The challenge was to update the identity to be more refined and flexible while maintaining its equity. Redefining logo usage and creating a design system that extended the theatre's essence brought the unmistakable Fox Theatre experience front and center.

  • Design Strategy
  • Brand Visual Identity
  • Brand Guidelines
  • Branding Premier Events
  • 90th Anniversary Logos
  • 3-Year Partnership
Fox Theatre Brand book
Fox Theatre Brand book pages
Fox Theatre 90 Year Logo
Fox Theatre Pride Board
Fox Theatre design system
Fox Theatre Poster
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