A legacy brand finding its way back to homes

After decades of focusing on business and enterprise solutions, new leadership wanted to revive the brand’s iconic consumer status.

The challenge was to evolve the brand identity to reconnect with consumers in a more competitive and complex market. 

  • Logo Refresh
  • Visual Brand Identity
  • Advertising
  • Templates & Collateral
  • Environment Design
  • Signage
  • Product Naming
  • UI Direction
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