A new brand design to inspire architects to build a better world

After Alpine Investors acquired, Arcom and Interspec, well-established brands in the building and architecture industry, they decided to create a new brand that would signify a bold step forward in the industry.

The challenge was to create a brand that matched their purpose of being the industry leader in construction specifications. The name and identity system created connects to the Vitruvian principles of strength, functionality, and beauty.  

  • Naming
  • Design Strategy
  • Logo Development
  • Brand Guidelines
  • Event Graphics
  • Website Branding
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